In 2006 Mexico-based brewer, Cuauhtémoc Moctezuma Brewery, hired marketing firm Havas Worldwide to create a campaign for their brand Dos Equis. What followed shows the response of popular culture to creative advertising. The created persona has sparked a marketing whirlwind and internet sensation: The Most Interesting Man in the World When describing the campaign’s purpose and the creation of their character, the firm said, “He is a man rich in stories and experiences, much the way the audience hopes to be […]
